IF EVERYONE IS IN

To launch their new brand-defining campaign, Everybody In, we devised an idea for Crisis which turned a page of campaign messaging into a hard hitting poem for World Homeless Day. We engaged and directed 20 high profile artists to deliver the film alongside Crisis clients from England, Scotland & Wales, triggering 7000 sign-ups to the campaign that week, including 49 MPs at a parliamentary launch. Well over a million people saw the film on social media that day.